Asanoya's story begins in the year 1933, where it served as a store catering to foreign embassies and diplomats of various countries. The Karuizawa shop was very well-received and soon grew to be a favourite destination for the noble class. With the increased demand for European-type hard breads, Asanoya began to improve their baking skills, techniques and facilities, thus successfully integrating bread into the diversity of Japanese food culture.
Asanoya was also the first in Japan to install a Spanish-made stone oven, which gave them a huge advantage over their competitors. In addition, a dine-in area was introduced within the shop, making it the first bakery to do so, giving discerning customers the chance to eat bread that was truly freshly made. Asanoya expanded their operations in many other Japanese cities, eventually opening their famous outlet in Tokyo Midtown, which started to create unique bread products for the Roppongi customers.
Today, Asanoya continues to make breads that customers love. Asanoya's well-kept recipes have remained unchanged over the years, and, together with the hard work of the baking and service teams, form the authentic tasty essence that can be found in every slice of Asanoya bread.
Our brioche uses a generous amount of eggs, milk and butter. High nutritional value and rich in taste. It can be toasted and enjoyed with foie gras.
A delightfully yummy whole potato encased in French bread accented with butter and mayonnaise. Best eaten lightly toasted.
Blended with 30 different kinds of spices, lightly seasoned with brown sugar, the delicious and dense curry is wrapped in crisp dough and fried.
A rich white bread that uses a generous amount of butter and fresh cream, best enjoyed toasted.
Richly stuffed cube with delicious caramel flavor and apple slices, top with caramelized walnuts. The combination of caramelized apples and nuts with soft bread is a perfect match.
A variation of our popular country bread topped with cranberries and cheese. A delightful combination of sweet and savory.
Oozing with rich flavor, these little desserts are truly indulgent.
Sour cream is kneaded into the dough and slowly baked at a low temperature. The result, extremely soft bread. Best enjoyed with chocolate, cream cheese and jam of various flavors.
Delicious as a light meal, baked with a buttery crust to complement the various fillings. Perfect to tantalise your tastebuds.
Using first flush and highly fragrant earl grey tea leaves, and matched with condensed milk. This soft tea bread is perfect with jams and marmalade.
This is Asanoya's flagship product for over 20 years. It's so popular in Karuizawa, where the moment it is displayed on the shelves, it gets sold out immediately. Its 4 main ingredients - orange peel, rum raisin, walnuts and almonds on rye dough is outstanding. Orange peels from France, have a strong flavor. Raisins are soaked in rum liquor to bring its sweetness. Walnuts are lightly crushed, and almonds are roasted for a fragrant finish.
The Karuizawa Raisin bread, is popular choice with its consistent flavor for over 20 years. Rum Raisin is added to the dough that is made with eggs, wrapped in French bread dough and baked. This large bread can even reach around 70cm in diameter, and 1,800g in weight. It has a full bodied consistency, crusty outside and soft inside.
Weaved together with our exclusive maple cream, it is baked together with the crisp soft france. A cute heart shape makes it truly unique.
*The shape changes depending on the season
Soft and yet full bodied, our breads have a consistency that is best enjoyed with a range of spreads.
Asanoya adds a delightful dimension to the downtown dining scene with our all-day dining menu consisting of beautiful breakfasts, decadent brunches, snacks and even hearty night caps to keep you coming back for more. Enjoy some quiet personal time, or meet up with your closest friends or even clients. Our freshly baked treats using high quality ingredients will never fail to delight.
Bring the Asanoya experience home with our breads complemented with our exclusive spreads, dips and a range of oils which is available right in our cafe. You'll surely be spoilt for choice!